When does advertising become ineffective?
April 28th, 2006
Advertising is all around us. Most of the time it starts off with a wow factor, but after a while it becomes part of the scenery, and fades into the background.
We see the same image day after day and take for granted that the image will be there the next time we pass this way.
How long does this process take? 1 week? 1 month? or longer?
I’ve noticed the mediasteps at stations, and these seem to be effective (although a little pricey in my opinion) and also mediarails at shopping centres, but these are less common.
I’ve got an idea based on the above and if you are looking to break into the outdoor marketing sector then I’d love to hear from you.
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